I build GenAI products across corporate HR tech and fashion tech.

Product leader with nine years in recruiting and people technology at Booking.com and Trivago, and co-founder of StyleAI.

Background

I started as a technical recruiter, moved into owning the systems that recruiting and HR run on, and now build GenAI products in a large company and in my own startup. A high-level overview; my CV has the detail and is available on request.

Booking.com

Senior Product Owner, People Technology

Amsterdam · Since 2022

I own HR technology and people systems, from recruiting and assessment tools to learning and knowledge platforms, including the GenAI built into them.

StyleAI

Co-founder

Amsterdam · Since 2025

A GenAI platform for fashion retailers, rooted in European fashion: an AI stylist, product-page Q&A and AI search that embed on any e-commerce site. Live with retailers across the Netherlands, Germany and Portugal. I lead product and operations.

Trivago

Product Manager, Productivity ToolsEarlier: Senior Tech Recruiter and TA Product Owner

Düsseldorf · 2019–2022

I owned the company-wide portfolio of productivity tools, from roadmap through rollout and adoption, after starting there in technical recruiting.

Aerotek

Technical Recruiter

San Diego · 2017–2019

How I work

  • Ship fast

    Put a working version in front of real users early and learn from how they use it. I build hands-on with Claude Code to keep the time from idea to release short.

  • Start small, scale what works

    Pilot first, with a clear bar to pass. Scale only what clears it.

  • Measure from day one

    Agree what success looks like and capture the baseline before launch, so every result has something to compare against.

  • Treat prompts like product

    Prompts are written, tested, documented and maintained to a shared standard.

Projects

Side projects I designed, built and shipped end to end.

Rhythm

Web app · React, Firestore

A sleep prediction app for parents of babies. It learns from each child's logged sleep and adjusts its predictions as the child grows.

Vestje

Web app · React, Open-Meteo

A weather app for parents. It turns the live forecast into clear recommendations, depending on what the family is planning to do.

More about me

Speaking
Amsterdam Fashion Week, 2025
AI Agent World Tour, London, 2025
Education
University of San Diego
BA Communication Studies, minor in Political Science
Languages
English and Spanish, native
German and French, basic

Get in touch

Open to roles and conversations about GenAI in HR tech and fashion tech. Based in Amsterdam.

You can also find me on LinkedIn.